---
title: "About NUR AI"
description: "NUR AI is an AI visibility system for brands and agencies, founded by Nital Joseph: what it does, who is behind it and the standards it holds itself to."
canonical: "https://discovernur.com/about/"
lang: "en"
last-updated: "2026-10-06"
---

# Awareness starts with listening.

People used to find a company by searching and choosing from a list. More and more, they ask an AI assistant and take the answer. NUR AI exists so that a brand, and the agency that represents it, can hear those answers: who is named, who is recommended instead, and why.

## Who is behind NUR

NUR AI was founded by Nital Joseph. We work with brands and with PR, marketing and SEO agencies worldwide, in English and in Hebrew.

## What we do

NUR asks the questions a brand’s customers ask, across ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews, on a consistent schedule. It keeps every answer and reads them all the same way. Then it checks the brand’s own website the way AI reads it, and turns both into a monthly plan with tasks, briefs and a before-and-after measurement. [How it works](https://discovernur.com/how-it-works/).

## What we hold ourselves to

- **A record, not an anecdote.** One answer from one model on one day proves little. We report rates across many answers, with the same questions and settings every time.
- **We say what the data cannot show.** When mentions rise after an article, that is a measurement, not proof of cause, and the report says so.
- **No guarantees.** Nobody controls what a model says. We measure, explain and show what to change.
- **Evidence and best practice are labelled apart.** A plan item backed by your own answers is marked differently from general good practice.
- **Real answers only.** The answers on our homepage are recordings of real ones, dated and labelled.

## Talk to us

Write to [contact@discovernur.com](mailto:contact@discovernur.com), or see NUR on your own brand.