---
title: "NUR AI case studies"
description: "Cases from real NUR AI measurements of how AI assistants name and recommend brands, anonymised where the client asked."
canonical: "https://discovernur.com/case-studies/"
lang: "en"
last-updated: "2026-10-06"
---

# What NUR finds.

Cases from real measurements. Where a client asked not to be named, the firm is anonymised and the numbers are left as measured.

## [The best website in its field, and the firm AI names least.](https://discovernur.com/case-studies/first-scan/)

An established professional-services firm: named in 9% of answers and never the recommendation, while three competitors appear in up to 38%.