---
title: "How NUR AI works"
description: "How NUR AI measures a brand across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, checks its website as AI reads it, and turns the findings into a measured plan."
canonical: "https://discovernur.com/how-it-works/"
lang: "en"
last-updated: "2026-10-06"
---

# From listening to a measured result.

NUR asks your customers’ questions across ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews, keeps every answer, checks your website the way AI reads it, and turns what it finds into a plan you can act on and measure.

## From visibility to action.

See where you stand, what to improve, and where your effort can make a difference.

### Set the context.

Start with your brand, category, and the questions that matter to your customers—from first discovery to final comparison.

### Listen across models.

NUR consistently asks your questions to ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews. See where your brand appears, how it is presented, who else enters the conversation, and which sources the answers rely on.

### Make your website answer-ready.

Make sure AI can reach and read your site: open access for AI crawlers, a clear page structure, and the key facts about your business stated plainly, so the engines can use them in their answers.

### Make your content answer-ready.

Answer the questions your customers really ask, on your site and in the sources AI trusts. A prioritized plan tells you what to write, what to fix and where to be mentioned first—then NUR measures whether it moved, task by task.

## One answer is an anecdote. A record is evidence.

Ask a model once and you get one answer, on one day. Ask again and it changes. NUR asks the same questions, the same way, on a consistent schedule, keeps every answer, and reads them all the same way—so you see the trend, not the noise.